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☆ Meta hit with major EU probe into disinformation handling ahead of European elections
▼ + stars: | 2024-04-30 | by ( Ryan Browne | ) www.cnbc.com time to read: +1 min

Mark Zuckerberg, CEO of Meta testifies before the Senate Judiciary Committee at the Dirksen Senate Office Building on January 31, 2024 in Washington, DC. Meta on Tuesday was hit by the European Commission — the executive body of the European Union — with a major investigation into its compliance with the EU's strict internet content rules. The Commission said it is investigating Meta over concerns the company hasn't done enough to ensure effective combatting of disinformation ahead of upcoming European Parliament elections. The European Parliament elections are due to take place on June 6-9. "We look forward to continuing our cooperation with the European Commission and providing them with further details of this work."

Persons: Mark Zuckerberg, Meta Organizations: Dirksen, Meta, European Commission, European, DSA, Services, EU, Facebook, CNBC Locations: Washington ,

☆ EU investigates Meta over fears of election interference and foreign disinformation
▼ + stars: | 2024-04-29 | by ( Brian Fung | ) edition.cnn.com time to read: +3 min

Officials said the investigation highlights apparent violations of Europe’s signature law governing online platforms, the Digital Services Act. They added that Meta’s tools for users to report illegal content don’t appear to align with the DSA’s requirements, either. The investigation comes after Meta submitted required materials to the European Commission last fall outlining how it manages perceived risks linked to its products. Without it, the European Commission said, users and researchers will have less visibility into what is happening on Meta services and could have a harder time detecting foreign election interference. “We look forward to continuing our cooperation with the European Commission and providing them with further details of this work.”

Persons: Meta, CrowdTangle, “, ” Organizations: CNN — European Union, European Commission, Officials, Digital Services, European, Facebook

☆ How Hitachi Digital Services is helping companies adopt AI models responsibly to meet their operational and financial goals
▼ + stars: | 2024-04-25 | by ( Sponsor Post | ) www.businessinsider.com time to read: +6 min

To assess the value of investments in generative AI models, companies must first develop their knowledge of the tools' potential for financial impact. We then help pair each use case with the right AI strategy, including the applicability of generative AI. To further support optimal financial operations for your company, your generative AI models must be trained to encompass operational and information technology priorities and perspectives. Learn more about how Hitachi Digital Services uses AI to empower informed decision-making. This post was created by Hitachi Digital Services with Insider Studios.

Persons: Premkumar Balasubramanian, observability, HARC Organizations: Hitachi Digital Services, Hitachi, Insider Studios

☆ TikTok suspends TikTok Lite rewards program in the EU amid regulatory scrutiny
▼ + stars: | 2024-04-25 | by ( Brian Fung | ) edition.cnn.com time to read: +2 min

Washington CNN —TikTok said Wednesday it would suspend a controversial program in the European Union that has prompted growing alarm among EU regulators. The program at issue appears within TikTok Lite, a less data-intensive version of TikTok’s main app, and which contains a feature that rewards users with cash for engaging with TikTok content and app features. “TikTok always seeks to engage constructively with the EU Commission and other regulators,” TikTok said in a post on X. “We are therefore voluntarily suspending the rewards functions in TikTok Lite while we address the concerns that they have raised.”The EU warnings to TikTok reflected an exercise of new oversight powers granted by the Digital Services Act, the trading bloc’s recently enacted law governing online platforms. TikTok also faces further, additional fines of up to 6% of its global annual revenue if the TikTok Lite feature is determined to be in violation of the DSA.

Persons: Washington CNN — TikTok, TikTok, “, “ TikTok, ” TikTok, Joe Biden Organizations: Washington CNN, European Union, European Commission, EU Commission, Digital Services, TikTok, Commission, DSA, Wednesday Locations: European, Europe, United States, Israel, Ukraine

☆ A new version of TikTok that rewards you with Amazon vouchers and gift cards for watching videos is facing a crackdown in Europe
▼ + stars: | 2024-04-23 | by ( Matthew Loh | ) www.businessinsider.com time to read: +4 min

Read previewDigital regulators in Europe are clamping down on a new feature by TikTok that rewards users for consuming videos and interacting with creators, citing addiction concerns among children. The European Commission said on Monday that it had opened formal proceedings against TikTok Lite, a spinoff version of the TikTok app that uses less mobile data and launched in Spain and France in March. Users can earn such points on the Lite app by watching videos for up to 85 minutes daily. "We suspect TikTok 'Lite' could be as toxic and addictive as cigarettes 'light,'" said Thierry Breton, commissioner for the internal market in the EU. "The TikTok Lite rewards hub is not available to under 18s, and there is a daily limit on video watch tasks," the spokesperson said.

Persons: —, TikTok, Thierry Breton, Tiktok, TikTok didn't, Breton, it's Organizations: Service, European, Business, AFP, Digital Services Locations: Europe, Spain, France, EU

☆ EU threatens to suspend TikTok Lite’s money-for-views program over addiction fears
▼ + stars: | 2024-04-22 | by ( Sam Meredith | In Samuelmeredith | ) www.cnbc.com time to read: +2 min

This photograph taken on April 11, 2024, in Paris, shows the logo of the Chinese social network application TikTok Lite displayed in Apple's App Store. Users aged 18 or older can "collect points by discovering new content or completing certain actions," the social network said. The European Union on Monday opened proceedings against ByteDance's TikTok and threatened to suspend its newly launched TikTok Lite rewards program, where users can earn points for liking content or inviting friends to the app. The European Commission, the EU's executive arm, said TikTok had 24 hours to provide a risk assessment report for TikTok Lite or face fines. Children are thought to be at risk given the suspected absence of effective age verification mechanisms on TikTok, the EU said.

Persons: ByteDance's TikTok, TikTok, Margrethe Vestager Organizations: European Union, European Commission, TikTok, CNBC, EU, Digital Services Locations: Paris, France, Spain, EU

☆ TikTok could face EU fines and a suspension over sister app TikTok Lite
▼ + stars: | 2024-04-22 | by ( Brian Fung | ) edition.cnn.com time to read: +3 min

CNN —European officials are threatening TikTok with massive fines and a possible forced suspension this week of parts of a new spinoff app, launched this month, that regulators allege contains addictive features. The warnings target TikTok Lite, a less data-intensive version of TikTok’s main app which contains a feature that rewards users with cash for engaging with TikTok content and app features. EU officials fear the feature could be used to turn TikTok Lite users into addicts who can’t stop using the app and described it as an “experiment” on unwitting EU citizens in Spain and France where TikTok Lite has been made available. A decision to order the suspension could come as early as Thursday, commission officials told reporters on a conference call. TikTok could face further, additional fines of up to 6% of its global annual revenue if the TikTok Lite features the Commission is investigating are determined to be violations of the DSA.

Persons: ”, TikTok didn’t, TikTok, we’ve Organizations: CNN, European Union, EU, Digital Services, DSA, European Commission, Lite, Commission, TikTok Locations: Spain, France, European, United States, Israel, Ukraine, TikTok

☆ Colorado Bill Aims to Protect Consumer Brain Data
▼ + stars: | 2024-04-17 | by ( Jonathan Moens | ) www.nytimes.com time to read: +1 min

With the advent of consumer neurotechnologies, the data being collected is becoming ever more intimate. One headband serves as a personal meditation coach by monitoring the user’s brain activity. Another reads and interprets brain signals while the user scrolls through dating apps, presumably to provide better matches. The companies behind such technologies have access to the records of the users’ brain activity — the electrical signals underlying our thoughts, feelings and intentions. On Wednesday, Governor Jared Polis of Colorado signed a bill that, for the first time in the United States, tries to ensure that such data remains truly private.

Persons: Jared Polis Organizations: Colorado, Colorado House Locations: United States, Colorado

☆ Ad transparency tools are 'major disappointment' ahead of election, new study shows
▼ + stars: | 2024-04-16 | by ( Hayden Field | ) www.cnbc.com time to read: +5 min

That's according to research out Tuesday from Mozilla and CheckFirst, which concludes that leading tech platforms are lagging in their ad transparency tools. None of the results were great, and some were "a major disappointment," according to the researchers. "This is now no longer something that's voluntary," Claire Pershan, EU advocacy lead at Mozilla, told CNBC. It's troubling news as the major platforms prepare for a huge year of elections that affect upward of 4 billion people in more than 40 countries. Lesplingart told CNBC that users had to know the advertiser name, targeted country and date of the advertisement in order to export to an ad file.

Persons: Sundar Pichai, Microsoft's Bing, Claire Pershan, Amaury Lesplingart, CheckFirst, Josh Becker, Lesplingart, Bing, Alibaba's, Zalando, Booking.com, TikTok, it's, we'd Organizations: Inc, Government, Society, Mozilla, Google, LinkedIn, Union's Digital Services, CNBC, Democratic, X, European Commission, DSA, Meta, YouTube Locations: Stanford , California, U.S, Meta, California

☆ Digital Markets Act: Apple, Google and Meta at risk of ‘heavy’ fines as Europe launches new probes
▼ + stars: | 2024-03-25 | by ( Olesya Dmitracova | ) edition.cnn.com time to read: +2 min

London CNN —The European Union has launched investigations into Apple, Google and Facebook parent Meta on suspicion that they are failing to comply with a new landmark European law designed to promote competition in digital services. The European Commission said it “suspects” that various practices by all three companies “fall short of effective compliance” with the Digital Markets Act (DMA), which went into effect earlier this month. If the probes find a “lack of full compliance,” they could face “heavy fines,” said European Commissioner Thierry Breton. The practices the European Commission is investigating include what it calls Meta’s “pay or consent” approach. Last October, Meta (META) launched a subscription service, called “Subscription for no ads,” allowing European users of Facebook and Instagram to pay up to €12.99 ($14) a month for ad-free versions.

Persons: “, ”, Thierry Breton, Elon Musk’s, Meta’s, Meta’s ‘ Organizations: London CNN, European Union, Apple, Google, European Commission, Digital Markets, Microsoft, Commission, Meta, Facebook, CNN

☆ Europe investigates Big Tech’s use of generative AI
▼ + stars: | 2024-03-14 | by ( Brian Fung | ) edition.cnn.com time to read: +3 min

Regulators at the European Commission say they’re particularly concerned about how generative AI could sow chaos in the run-up to this summer’s EU parliamentary elections. Online platforms will have until April 5 to respond to questions about steps they’ve taken to prevent AI tools from spreading election misinformation. The companies’ responses could be incorporated into a series of election security guidelines for tech platforms the European Commission plans to finalize by March 27, another commission official said. The AI investigation also covers a broader set of topics including how platforms are addressing generative AI’s impact on user privacy, intellectual property, civil rights and children’s safety and mental health. “One of the grievances we have is the ability to manipulate the service through automated means and this can include generative AI, so yes, there’s a link to the ongoing investigation,” one of the commission officials said.

Persons: “, ”, Linda Yaccarino, Thierry Breton Organizations: CNN, European Union, Meta, Microsoft, Commission, Digital Services, Elon Locations: Israel, EU

☆ EU opens probe into Alibaba's AliExpress over illegal content, pornography on platform
▼ + stars: | 2024-03-14 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +1 min

The logo of the Alibaba office building is seen in the Huangpu District in Shanghai, June 16, 2023. The Commission, the executive arm of the European Union, opened the probe into AliExpress under its landmark Digital Services Act, which came into effect this month. The European Commission on Thursday said it opened a formal investigation into AliExpress, an international e-commerce website run by Chinese tech giant Alibaba , over concerns surrounding the dissemination of illegal content. Other areas of the probe include how AliExpress recommends products to users and whether the e-commerce site complies with a rule that allows a searchable repository of ads that are provided on the platform. This is the third formal probe under the DSA, following those opened into TikTok and social media platform X.

Persons: AliExpress Organizations: European Union, Digital Services, European, DSA Locations: Huangpu District, Shanghai

So we have to talk about the drama that has been playing out in the past week between OpenAI and Elon Musk. According to OpenAI, Elon Musk wanted majority, equity, initial board control, and to be CEO of this new for-profit subsidiary. It’s basically —casey newtonIt’s like, I’m going to find a way to follow your rule, but in the worst way possible. Like, working was one I thought that, oh, I’m going to work in this all the time. kevin roose[LAUGHS]: Well, I thought, like, I’m going to take some spatial videos.

Persons: casey newton Casey, kevin roose, casey newton, Kevin, casey newton What’s, Kevin Roose, Casey Newton, OpenAI, Will, Joanna Stern, Casey, it’s, kevin roose I’m, Elon Musk, It’s, casey newton Let’s, Elon, he’s, I’ve, casey newton What’d, there’s, you’ve, we’re, GPT, Sam Altman’s, that’s, AGI, Annie “, Sam Altman, who’s, isn’t, “, we’ve, ” casey newton Go, He’s, Ilya Sutskever, Greg Brockman, Ilya, casey newton Yes, Tesla, casey newton Well, they’ll, casey newton Oh, kevin roose It’s, don’t, kevin roose Will, casey newton Right, casey newton Mhm, kevin roose They’re, Microsoft’s Bing, Microsoft Bing, Bing, Apple, Europe — casey newton, Charles Duhigg, John Gruber, they’ve, casey newton It’d, — casey newton, they’re, They’ve, you’ll, Apple’s, casey newton It’s, I’ll, casey newton Sure, GDPR, you’re, kevin roose Really, let’s, kevin roose Casey, kevin roose —, Jonah Stern, casey newton Wow, Joanna, Let’s, kevin roose Joanna Stern, joanna, casey newton Hi, kevin roose Long, joanna stern, —, kevin roose We’re, Kara Swisher, kevin roose Don’t, I’m, casey newton Don’t, casey newton That’s, Neil Patel, Um, kevin roose That’s, kevin roose Sure, casey newton Great, KEVIN, IV, wearables, Fitbits, kevin roose Oh, hadn’t, casey newton —, casey newton I’ve, Joe Rogan Organizations: The New York Times, Elon, Apple’s, OpenAI, Microsoft, Google, Google’s, Facebook, Tesla, Big, European Union, Digital Services, Giants, Apple, Digital Markets, EU, Bloomberg, Digital, Spotify, General, Apple Vision Pro, Street, Apple Vision, Vision, New York Times, “, Housewives, Club, Ray, Tesla Chargers, Vision Pro, Apple Watch, Sony Locations: Los Angeles, Europe, what’s, Elon, OpenAI, Japan, South Korea, Turkey, United Kingdom, United States, Reddit, American, America, California, Florida, United, Mars, The

LONDON (AP) — The European Union said Monday it is investigating whether TikTok has broken the bloc's strict new digital rules for cleaning up social media and keeping internet users safe. The European Commission, the EU's executive branch, said it has “opened formal proceedings to assess" whether TikTok has breached the Digital Services Act, which took effect last year. The commission is focusing on whether TikTok is doing enough to curb “systemic risks” stemming from its design, including "algorithmic systems" that might stimulate “behavioral addictions." The EU has deemed nearly two dozen of the biggest online and social media platforms including TikTok, as ones that deserve the highest level of scrutiny under the DSA and hefty fines if they fail to comply. The bloc is already investigating Elon Musk’s X, previously known as Twitter, for breaches including failure to curb the spread of illegal content.

Persons: TikTok, ” Thierry Breton, We’ll, Elon Musk’s Organizations: Union, European Commission, Digital Services, DSA, EU

☆ The EU opens formal probe into TikTok over online protection of children
▼ + stars: | 2024-02-19 | by ( Anna Cooban | ) edition.cnn.com time to read: +2 min

“The opening of proceedings means that the (European) Commission will investigate TikTok’s functionalities, systems and policies related to certain suspected infringements. It does not prejudge the outcome of the investigation,” a spokesperson for the bloc’s executive arm said in a statement Monday. TikTok’s age verification tools, aimed at preventing children from accessing inappropriate content, “may not be reasonable, proportionate and effective,” the European Commission said in a press release Monday. TikTok has almost 136 million monthly active users in the EU, according to the European Commission. It is the second time in as many months that the commission has launched formal proceedings against a large social media company.

Persons: ”, China’s ByteDance, TikTok, “, X Organizations: London CNN, European Union, Digital Services, Commission, European Commission, CNN, Social, European Commission . Companies

☆ TikTok Is Subject of E.U. Inquiry Over ‘Addictive Design’
▼ + stars: | 2024-02-19 | by ( Liz Alderman | ) www.nytimes.com time to read: +1 min

European Union regulators on Monday opened an investigation into TikTok over potential breaches of online content rules aimed at protecting children, saying the popular social media platform’s “addictive design” risked exposing young people to harmful content. TikTok has been under the scrutiny of E.U. regulators for months. The company was fined roughly $370 million in September for having weak safeguards to protect the personal information of children using the platform. Policymakers in the United States have also been wrestling with how to regulate the platform for harmful content and data privacy — concerns amplified by TikTok’s links to China.

Persons: TikTok Organizations: Digital Services, European Commission Locations: United States, China

LONDON (AP) — The European Union is expanding its strict digital rulebook on Saturday to almost all online platforms in the bloc, in the next phase of its crackdown on toxic social media content and dodgy ecommerce products that began last year by targeting the most popular services. The EU's trailblazing Digital Services Act has already kicked in for nearly two dozen of the biggest online platforms, including Facebook, Instagram, YouTube, Amazon and Wikipedia. Now the rules will apply to nearly all online platforms, marketplaces and “intermediaries” with users in the 27-nation bloc. It includes popular ones such as eBay and OnlyFans that escaped being classed as the biggest online platforms requiring extra scrutiny. Platfoms must explain content moderation decisions, and will have to tell users why their post was taken down or account suspended.

Persons: Margrethe Vestager, Elon Organizations: Facebook, YouTube, DSA, eBay, Member, EU Locations: Member States

☆ Exclusive-Google to Launch Anti-Misinformation Campaign Ahead of EU Elections
▼ + stars: | 2024-02-15 | by ( Feb. | At P.M. | ) www.usnews.com time to read: +3 min

By Martin CoulterLONDON (Reuters) - Google is preparing to launch an anti-misinformation campaign across five countries in the European Union (EU), the company told Reuters ahead of the bloc's parliamentary elections and tougher new rules tackling online content. France, Poland and Germany accused Russia on Monday of putting together an elaborate network of websites to spread pro-Russian propaganda. Jigsaw's ads will be translated into all 24 official EU languages, the company said. The campaign will run for at least one month, with a view to extend it based on reach and performance. Results from the campaign, including survey responses and the number of people reached, are expected to be published in summer 2024.

Persons: Martin Coulter, Jigsaw, We've, Beth Goldberg, Goldberg, Matt Scuffham, Elaine Hardcastle Organizations: Martin Coulter LONDON, Google, European Union, Russia, Europe's Digital Services, YouTube, Universities of Cambridge Locations: France, Poland, Germany, Belgium, Italy, Europe, Bristol, Ukraine

☆ Outside the US, teens’ social media experiences are more tightly controlled
▼ + stars: | 2024-02-13 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +4 min

Here’s a closer look at how child safety is regulated on social media platforms in other parts of the world. “It will take a couple of years until the first round of the audits of social media companies mandated in the DSA are published,” he said. Can social media companies be sued in the EU? At the same time, however, China’s government also largely blocks access to social media platforms as part of its efforts to monitor and censor the internet. And in Brazil, a data protection law includes special protections for children’s data, including consent to share personal data.

Persons: Here’s, Apple –, what’s, haven’t, Fernando Hortal Foronda, ”, “, Asha Allen, Brian Fung, Clare Duffy Organizations: CNN, European, Meta, Apple, Digital Services, Companies, Big Tech, EU, European Consumer Organisation, DSA, ” Tech, European Commission, EU’s Digital Service, Centre of Democracy and Technology, Justice, European Union, Minor Protection Locations: EU, Centre of Democracy and Technology Europe, China, India, Brazil

☆ DBS slashes CEO's variable pay by 30% after multiple digital disruptions
▼ + stars: | 2024-02-07 | by ( Shreyashi Sanyal | ) www.cnbc.com time to read: +1 min

DBS Group Holdings suffered an outage in its digital services on March 29, 2023. SINGAPORE — DBS Group reported record earnings for the full year in 2023, but cut the variable compensation for its senior management to "hold them accountable" for a number of digital disruptions that year. For the full year, net profit jumped 26% to a record SG$10.3 billion compared to SG$8.19 billion in 2022. Data from LSEG showed analysts expected a net profit of SG$2.37 billion in that quarter. In March 2023, DBS' digital services were disrupted for about 10 hours, and during that time, users were not able to access online banking services or make trades via its brokerage.

Persons: Piyush Gupta Organizations: DBS Group Holdings, SINGAPORE — DBS, LSEG, DBS, Monetary Authority of Locations: SINGAPORE, Asia's, Singapore, Monetary Authority of Singapore

☆ X followed none of the safeguards from Digital Services Act after Oct. 7 attacks, says EU's Vestager
▼ + stars: | 2024-01-31 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailX followed none of the safeguards from Digital Services Act after Oct. 7 attacks, says EU's VestagerMargarethe Vestager, European Union Commissioner for Competition, joins 'Squawk on the Street' to discuss who to blame for the lack of child safety on social media, if Europe has laid a blueprint for how social media should be regulated in the U.S., and much more.

Persons: EU's Vestager Margarethe Vestager Organizations: Digital Services, European Union, Competition Locations: Europe, U.S

☆ The tech sector is pouring billions of dollars into AI. But it keeps laying off humans
▼ + stars: | 2024-01-13 | by ( Catherine Thorbecke | ) edition.cnn.com time to read: +6 min

More than 5,500 tech layoffs less than two weeks into 2024The latest rounds of tech job cuts are occurring across a range of roles and in both Big Tech companies and smaller startups. There were some 262,682 tech industry layoffs recorded in 2023, per Layoffs.fyi data, after 164,969 cuts the previous year. Against that backdrop, the tech industry went on a remarkable hiring spree. Disparate impacts of tech job cuts come under scrutinyAs the tech industry layoffs continue, labor advocates and even lawmakers are taking notice. “Recent findings have consistently shown that minorities and women are vastly overrepresented in industry layoffs,” the letter said.

Persons: Roger Lee, Lee, Dropbox, Goldman Sachs, Parul, Koul, ”, Emanuel Cleaver, Missouri, Barbara Lee of, Julie Su Organizations: CNN, Big Tech, Tech, Google, Unity Software, ”, Chegg, IBM, Alphabet Workers, CWA, Democratic, American, Labor, Department of Labor Locations: Silicon Valley, Barbara Lee of California

☆ Xerox to cut 15% of its workforce
▼ + stars: | 2024-01-03 | by ( Ashley Capoot | In | ) www.cnbc.com time to read: +1 min

Xerox on Wednesday announced it will cut 15% of its workforce as part of a plan to implement a new organizational structure and operating model. Xerox, which offers digital printing and document management technologies, had about 20,500 employees as of Dec. 31, 2022, according to a filing with the U.S. Securities and Exchange Commission. The company's restructuring plan involves simplifying its products within its core print business, increasing efficiency across its global business services and boosting focus on IT and other digital services, according to a release. Xerox said it also redesigned its executive team to help carry out the new model. Xerox will carry out the cuts this quarter, according to the release.

Persons: Steven Bandrowczak Organizations: Xerox, Wednesday, U.S . Securities, Exchange Commission, CNBC PRO

☆ WindCORES cuts emissions by putting data centers inside wind turbines
▼ + stars: | 2023-12-05 | by ( Arya Jyothi | ) edition.cnn.com time to read: +7 min

CNN —Accounting for up to 1.5% of global electricity use, data centers are fueling the climate crisis. WindCORES, a subsidiary of German renewable electricity company WestfalenWIND, operates data centers inside wind turbines located in a wind park in the Paderborn district in western Germany, which the company says makes the centers almost carbon neutral. The concept uses existing wind turbines to power data centers on site, while fiber optic cables provide a constant internet connection. WindCORES estimates that the unused electricity generated during this period could power one-third of all German data centers. Zattoo joined windCORES in 2020, when it moved one of its six data centers into a wind turbine in Paderborn.

Persons: ”, Fiete Dubberke, Dubberke, WestfalenWIND, windCORES, Zattoo, Viliyana Ivanova, “, Viliyana, windCORES Dubberke, Zattoo’s, Asim Hussain, that’s, they’ve, ” Hussain, ” WindCORES, Klee Organizations: CNN, windCORES, Green Software Foundation Locations: Paderborn, Germany, “, ”, Lichtenau, Munich

☆ The digital world remade itself and now every company has become an ad seller
▼ + stars: | 2023-12-04 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +8 min

To use precise consumer data, advertisers now must work directly with the company that owns that data — like the retailer that knows what its customers bought or the media company that knows what its audience watched. Streamers including Netflix are building new ad businesses, while platforms like YouTube are trying to bolster their existing ad businesses with more content, such as live sports. "In a world of less data or worse data, whoever has the least-bad data wins," Brian Wieser, an advertising-industry analyst, told Business Insider. Even companies that aren't traditional retailers, such as Uber and Marriott, have kick-started ad businesses. The pandemic pushed the world to embrace streaming services.

Persons: Ana Milicevic, Brian Wieser, Sephora, Morgan Stanley, Milicevic, Neal Mohan, Vinny Rinaldi, Hershey's, Taylor, it's, Weiser, Wieser, influencers Organizations: Data, Apple, Sparrow Advisers, Walmart, Netflix, Companies, Retailers, Target, Marriott, Amazon, Major League Soccer, NFL, Columbia, Bose, YouTube, Advertising, Comcast, Hulu, Meta Locations: California, influencers

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